Taking you from where you are to where you need to be.
What is a marketing strategy?
This refers to a business’s overall action plan or game plan for acquiring prospective consumers and turning them into customers.
A marketing strategy contains the company’s value proposition, essential brand messaging, data on target customer demographics, and other high-level elements.
It is a longer-term, overarching strategy covering big-picture messaging and guides your shorter-term marketing plans.
In other words, assisting you with a detailed plan to get new customers.
A marketing strategy is often confused with a marketing plan. Let us help you understand the difference and why you need both.
A strategy speaks to the entire business, its core values and the businesses long term goals. It gives an overview of your key messaging, target market and the value you are offering to your customer.
A marketing plan is guided by the strategy, it details the specific types of marketing activities a business conducts and contains timetables for rolling out various marketing initiatives.
You will have multiple marketing plans (short term) within a marketing strategy (long term).